Date: 2016
Client: Ilovethestil
Role: Art Director / Designer
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The Stil, Sweetest Things In Life is an American Gelato Bistro in downtown Boise featuring small batch custom flavors with a twist.
Goal Create an identity that reflects the uniqueness of its business; an ice-cream shop / bar were children and adults gathered together to enjoy life while tasting products that evokes their sweetest memories.
Concept I represented the Sweet Things in Life with a shape of a stylized heart. Adding some visual elements the heart becomes an ice cream in a cone.
The look and feel incorporates a rugged vintage feel that reminds a distillery and evokes the distant outdoor that the city of Boise is surrounded by.
The color scheme is intentionally neutral (black and white) to make the product (ice-cream) and its variety stand out.
