Green Dot Iconography — Fede Tort - Visual Designer

Date: 2016 - 2019
Client: Green Dot Corporation
Role: Lead Designer

Green Dot is a financial technology and bank holding company that provides solutions to Americans unbanked with its range of prepaid debit cards (plastic) and financial digital products.

Goal. Create a visual language based on iconography that will be implemented across Green Dot products as a fundamental part of its identity.

Created and defined green dot iconographic style.

Glyphs

Icons with texture

Icons in Animation

A dot draws them.

Practical examples

Iconography + Imagery

Iconographic Illustrative Patterns

Infographics

With the mission to help our users understand and manage their financial situation we needed to display all their information in a simple, direct and easy to consume way: Infographics.

I defined a style based on our iconography. Rounded corners, use of dots and bold colors to stylize ‘boring’ data and making it useful and visually appealing.