Proposal of a new identity for Campus Yerry Mina, a young super star soccer player from Colombia.
The old identity needed to refresh its look to represent Yerry’s unique personality. Bold colors with his Colombian roots and minimal yet direct design to be legible across all media platforms. Strong, approachable, and friendly.
Digital world
Yerry as a young soccer player is very active on social media. There is a need to create a personal brand that will work on all digital media supports.
Bright, direct and dynamic.
“keep the ball rolling”
