Date: 2015
Client: Real State Realtor ‘Ella’
Role: Art Director / Designer
Real Estate Realtor ‘Ella’ is a family owned business located in the Peninsula.
They needed a brand new identity that represent they core values, differentiate them from the competitors and markets toward the young tech savvy consumers in the Bay Area.
I decided to create a word logo with its beautiful short, recognizable name ‘Ella’. Instead of using the typical house logo, I explored other recognizable elements that every house has: a front door. A door opening to welcome the new client.
Re-Branding
“Ella” becomes “Hansen-Harris”
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The client became a partnership and changed their corporate name to Hansen-Harris. They approached me with the challenge to create a new identity with maintaining the look, feel, and personality of the old one.
My goal was to adapt Hansen-Harris’ identity to its new name, but keep the brand recognizable for its clientele.
My approach was to keep the color scheme and use a similar geometric boldness and simplicity.
An Exploration to customize the symbol to make it more dynamic, contemporaneous and memorable.
